Businesses are continually searching for new ways to connect with their audience. Introducing podcasting, a medium that's rapidly grown in popularity, offering an authentic, engaging platform for brands to share...
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Podcasting Dos and Don’ts: Navigating Common Pitfalls for Brand Success
Imagine your ideal customer searching for a product or service you offer. Now, imagine your business popping up right at the top of their search results. That's the power of...
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SEM Essentials: A Beginner’s Guide to Navigating Google Ads
Fort Myers, Florida, October 14, 2024 / Atilus is excited to announce the launch of a brand-new website for Troyer Brothers, a third-generation family-owned farming company with a rich legacy...
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Atilus Launches New Website for Troyer Brothers, Showcasing Decades of Family Farming Heritage
FORT MYERS, FLORIDA, September 23, 2024 / Atilus is excited to announce the launch of the newly redesigned website for Coppin Ferry Insurance, a trusted name in Southwest Florida's insurance...
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Atilus Launches Coppin Ferry Insurance New Website to Enhance Client Experience and Simplify Insurance Navigation
FORT MYERS, FLORIDA, Atilus is proud to announce the launch of the new website for Brotherhood Ride, a non-profit organization dedicated to honoring the memory of fallen emergency first responders....
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Atilus Launches Brotherhood Ride’s New Website to Honor Fallen First Responders
Positioning your company as a reliable and authoritative figure in your field is becoming increasingly important in today's quickly-changing, highly competitive digital environment. Branded interviews are a really powerful tool...
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Branded Interviews: Positioning Your Business as an Industry Leader
Backlinks continue to be a crucial part of the digital marketing landscape, where competition is fierce and algorithms are subject to constant change. Gaining knowledge and expertise in link building...
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Link Building Strategies for Quality Backlinks in 2024
Email marketing continues to be a vital tool for effective communication and engaging with customers. However, despite its undeniable potential, numerous businesses face a common challenge: the notorious spam folder....
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Email Marketing Exile: Escape the Spam Folder and Boost Deliverability
As a business owner in today's digital landscape, you know that having a strong online presence is essential for success, which is why having an SEO Disaster Checklist is crucial....
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The SEO Disaster Checklist: Are You Making These Mistakes?
In the fast-paced world of digital marketing, change isn't merely a choice but an essential aspect of survival. At Atilus, we extend an invitation to explore the uncharted territories of...
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Adapting Your Digital Marketing Strategy in 2024
FORT MYERS, FLORIDA, April 4, 2024 - Today, we are thrilled to announce the launch of Kitson and Partners website, marking a significant milestone in their ongoing commitment to excellence...
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Introducing Kitson and Partners’ New Website: Elevating Your Real Estate Experience
Welcome to the forefront of the digital revolution, where the future of customer engagement is rapidly evolving. In this blog, we'll explore how Artificial Intelligence (AI) is transforming customer interaction....
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Revolutionizing Customer Interaction with AI in 2024
Digital marketing isn’t just a trendy buzzword; it’s the critical lifeline that connects your home services business to a wider audience. As consumers increasingly rely on online platforms to find...
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Digital Marketing for Home Services Businesses
A Digital Canvas for Creativity: Discover Glory Spinuzzi’s Ocean-Inspired Masterpieces on Her New Website FORT MYERS, FLORIDA, January 18, 2024 – Atilus proudly presents the launch of a brand-new website...
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Atilus Showcases Glory Spinuzzi’s Fine Art with New Website
In the fast-paced world of digital marketing, new problems and opportunities are always popping up. Staying on top of top digital marketing trends is crucial for business owners who want...
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A Look Ahead: Top Digital Marketing Trends for 2024
As of 2023, Instagram has over 1.38 billion active users worldwide. In the fast-paced world of digital marketing, Instagram business, Instagram advertising, and Instagram content strategy have become essential components...
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Benefits of Instagram for Businesses in 2023
In today's digital age, PPC advertising has become a cornerstone of any successful online marketing strategy. Pay-per-click (PPC) campaigns can drive targeted traffic to your website, increase brand visibility, and...
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How to Make Your PPC Ads More Effective
In the dynamic world of business, staying connected with your customers is paramount. Customer Relationship Management (CRM) software has emerged as a vital tool, helping businesses build lasting relationships and...
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How to Choose the Right CRM for Your Business
FORT MYERS, FLORIDA, August 14, 2023 – Atilus, a Fort Myers digital agency, is excited to announce the launch of a revamped website for the renowned award-winning expressionist artist, Janine...
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Atilus Launches New Website for Award-Winning Expressionist – Janine Wesselmann
YouTube has become more than just a video-sharing platform; it's a powerful marketing tool that businesses can't afford to ignore. With billions of users and an ever-growing library of content,...
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The Top 10 YouTube Statistics Every Marketer Should Know
In the fast-paced digital world, where attention spans are dwindling, the success of a website hinges upon its ability to captivate and engage visitors. Good web design plays a pivotal...
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Master Good Web Design: What Works and Why
FORT MYERS, FLORIDA, June 26, 2023—Babcock Ranch Foundation, a non-profit organization dedicated to making a positive difference in the communities of Southwest Florida, has joined forces with Atilus to revamp...
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Atilus Launches Website for the Fastest Growing Non-Profit Organization in Southwest Florida
As the advertising landscape continues to evolve rapidly, understanding the importance of advertising metrics has become crucial for businesses aiming to maximize their advertising efforts. This blog will explore the...
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What You MUST Know About Advertising Metrics in 2023
It's no secret that social media has become an integral part of our daily lives. With the rise of social media platforms such as Instagram, Twitter, and Facebook, influencers have...
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Benefits of Influencer Marketing: A Game-Changer for Brands
In today's highly competitive market, it's crucial to know your brand's positioning. Positioning is the way you want customers to perceive your brand, and it plays a crucial role in...
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The Power of Positioning: How Knowing Your Brand Can Help You sell more
If you're considering hiring a marketing agency to help grow your business, you're on the right track. An agency can provide valuable expertise, resources, and strategies to help you achieve...
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5 Questions to Ask Before Hiring a Marketing Agency
In today's digital age, having a strong online presence is crucial for businesses of all sizes. One of the key components of a strong online presence is a SEO landing...
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Why Every Business Needs an SEO Landing Page
As a digital marketing agency, tracking and analyzing website traffic is crucial for understanding the effectiveness of your campaigns and identifying areas for improvement. Google Analytics has long been the...
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5 Best Google Analytics Alternatives for 2023
Can you believe that it's already the end of 2022? The days are flying by and it won't be long before we're celebrating the end of another year. As business...
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Top Digital Marketing Tips for 2023
A website's design is one of the most important factors in determining how well it will convert visitors into customers. If your website isn't designed to be user-friendly and easy...
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Top 5 Ways to Optimize Your Website for Conversions
FORT MYERS, FLORIDA, August 10, 2022 – Atilus, a digital agency in Southwest Florida, recently launched a new website for Annie Hagstrom, an award-winning REALTOR with John R. Wood Properties....
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Atilus launches website for award-winning luxury Naples realtor Annie Hagstrom
If you're like most business owners, you're always looking for ways to improve your website and grow your business. But you may not want to invest in a complete website...
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How to Redesign Your Website Without Negatively Impacting SEO
With almost 3 billion active users on Facebook, how can one resist the allure of advertising on Facebook? Facebook is undoubtedly extremely powerful and thorough when it comes to enabling...
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What is the Difference Between Reach & Impressions on Facebook Ads?
To succeed in online marketing, you need an effective website. The key to telling if it's working or not is website metrics! Google Analytics and other tracking platforms like Adobe...
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Top 5 Website Metrics to Track
FORT MYERS, FLORIDA, April 18, 2022 – Atilus, a Fort Myers digital marketing agency, recently launched a new website for Guerilla Media, an award-winning video production company headquartered in Naples,...
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Atilus Launches New Website for Award-Winning Video Production Company
Are you looking for a way to measure the success of your website? If so, you need to use website analytics tools. These tools allow you to track how people...
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Top 5 Website Analytics Tools
Did you know that there are a variety of different types of online ads? And, that they can be extremely effective when done correctly? In this blog post, we will...
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What Are Online Ads And How Do They Work?
Email marketing is a powerful tool for businesses of all sizes. It's a great way to reach out to customers and keep them updated on your latest products and services....
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Top 5 Email Marketing Practices for 2022
FORT MYERS, FLORIDA, January 19, 2022 – Atilus, a full-service digital agency in Fort Myers, is celebrating the launch of the Haitian Realtors website. HaitianRealtors.com is the first website dedicated...
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Atilus Launches First-Ever Website Dedicated to Resources for Haitian Real Estate Professionals
The future of digital marketing is now. Companies that plan ahead and strategize for success in 2022 will be the ones reaching their goals, but many businesses are still scrambling...
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Tips Defining Your 2022 Digital Marketing Strategy
Your website should be accessible to everyone, including search engine optimization “crawlers.” ADA compliance will not only help you reach the 1 in 5 Americans with disabilities (which in turn,...
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Where SEO and ADA Website Compliance Overlap
FORT MYERS, FLORIDA – September 30, 2021 – Atilus, a Fort Myers digital marketing and web design agency, is celebrating the launch of the newly redesigned website for David Lawrence Centers for Behavioral...
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Atilus Launches Newly Designed David Lawrence Centers Website
FORT MYERS, FLORIDA, October 12, 2021 – Atilus, a full-service digital marketing agency in Fort Myers, Florida, is celebrating the launch of the newly redesigned KOVA Companies website. KOVA Companies...
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ATILUS LAUNCHES NEWLY DESIGNED KOVA COMPANIES WEBSITE
Digital ads are a useful way to drive brand awareness but the type of digital advertising you use depends on your marketing goals. Google Display ads, YouTube ads, and Facebook...
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Digital Advertising for Driving Brand Awareness
One in five Americans has a disability. Without an ADA-compliant website, you could potentially be losing out on one-fifth of your market and risk legal consequences. Ensure equal access to...
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The Top 3 ADA Website Compliance Mistakes You’re Probably Making
As a business owner, you must monitor and nourish your online reputation. Responding to your customers' feedback shows you care about them and that you are willing to go above...
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Are You Listening to What Your Customers Are Saying Online?
Ready to ramp up your marketing efforts? Before you post a job for a Marketing Assistant and start reading resumes, consider outsourcing your marketing needs to a Florida digital marketing...
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In-House vs. Outsourced Digital Marketing
Once you’ve decided to move forward with creating a website, it’s time to make the choice between a custom or template site. We previously wrote about the differences between the...
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Custom Website vs. WordPress Templates
The Leadership Collier Foundation, part of the Greater Naples Chamber of Commerce, launched a new web-based portal to connect local students and Leadership Collier Alumni to job opportunities in Collier...
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Atilus Launches Web Portal to Help Connect Collier County Talent to Local Employers
In its infancy, Facebook was used to connect college students to one another. I remember when you used to have a school-affiliated email address to join! But now, Facebook is...
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Why Are Facebook Ads Important?
Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms,...
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What’s the Difference Between SEO & AdWords?
2020 taught the world just how important digital marketing is. If you're like most small to medium-sized companies, you likely don't have an in-house team of marketing experts to help...
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Tips for Selecting a Digital Marketing Agency
FORT MYERS, FLORIDA, February 10, 2021 – The American Marketing Association’s Philadelphia Chapter has partnered with Atilus to host a webinar presentation on Wednesday, March 3, 2021. Titled “Digital Marketing...
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LOCAL DIGITAL AGENCY PARTNERS WITH AMERICAN MARKETING ASSOCIATION TO HOST DIGITAL MARKETING WEBINAR
As of early 2021, ADA is a well-known term - especially for those that own or manage a company website. If you're here, you may be wondering about what the...
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5 Quick Facts about ADA Compliance for Websites
2021 is upon us and a new year often brings about the idea that it's time for a fresh start. And given the emphasis that has been placed on virtual...
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Tips for Vetting & Hiring a Good Florida Web Design Company
One question I get asked a lot is "how is local SEO different from regular SEO?" And my answer is always the same. Search engine optimization is a broad umbrella...
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What is the Most Effective Strategy for Local SEO?
2021 is right around the corner and it's time to start thinking about your marketing plan. In this video, we discuss things you can do right now to prepare for...
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Atilus Video Q&A: Preparing for 2021
Struggling to understand why your PPC campaigns aren't performing? What about how to set your digital marketing budget? Listen to this video from Kristen and Gaby from Atilus, a Florida...
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Atilus Video Q&A: Marketing Budgets & Common Roadblocks
A digital marketing strategy often includes social media. The most common social media platforms out there are: Facebook Instagram Twitter LinkedIn Pinterest The networks you decide to use will depend...
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5 Simple Instagram Marketing Tips for Business
In this month's Video Q&A session, we discuss the importance of ADA website compliance. We'll review some key discussion points about the Americans with Disabilities Act and how that impacts...
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Atilus Video Q&A: ADA Website Compliance
Google AdWords (now "Google Ads") used to just be for PPC campaigns (also known as pay-per-click). Nowadays, Google offers a full suite of advertising services for businesses of all sizes....
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Are Google Ads Worth It?
We’re excited to partner with the Marine Retailer Association of the Americas to bring their members together and inform them about ADA compliance. Ask the Expert: How to Make Your...
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Atilus & Boat Marketing Pros Hosting ADA Compliance Webinar With MRAA
We're excited to share that we've partnered with the National Association of Residential Property Managers to bring their members a webinar about ADA compliance. BEFORE You Get Sued: Make Your...
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Atilus Hosting ADA Compliance Webinar with the NARPM
We are happy to introduce, Boat Marketing Podcast brought to you by Atilus & Boat Marketing Pros! Are you a business owner, general manager, or marketing manager in the marine...
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Introducing Boat Marketing Podcast by Atilus & Boat Marketing Pros
The COVID-19 pandemic has been affecting the world for a few months now, and business owners and marketers are still trying to adapt to the new business landscape it’s created....
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Should You Adjust Your PPC Strategy During COVID-19?
The COVID-19 outbreak is affecting businesses all over the world. Depending on the state, many businesses are being forced to shut down or adjust their operations due to shelter at...
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How Businesses Can Communicate to Customers During COVID-19
As a small business ourselves, we see how COVID-19 is affecting small local businesses. While we can’t do much to solve this health crisis, Atilus wants to help you stay...
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COVID-19 Opportunities Webinar
We all know the internet, particularly Google, is one of the first places a person goes when looking for a product or service – which is why it’s important for...
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Google My Business Guide for Healthcare Providers
During the COVID-19 crisis, many small businesses are struggling to stay afloat and are uncertain of what adjustments to make to their marketing plans and budget. Google & Facebook, which...
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Covid-19 Resources: How To Access Google & Facebook’s Small Business Ad Credits
Since many people are taking precautions and social distancing amid the COVID-19 pandemic, working from home is now more popular than ever. We are very lucky to have technology that...
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Work from Home Tips from a Digital Agency
As we grip with the realities of the coronavirus (COVID-19) epidemic, we must all stay strong and continue to push business forward. The reality for a lot of us is still...
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Supporting Small Businesses with Google Reviews During COVID-19
We want to give an update on Atilus in the COVID-19 health crisis for all our valued clients. We hope you are doing well and staying healthy and safe. Our...
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COVID-19 Update From Atilus
Your audience should be the driving force behind everything you do in marketing your business. Every word of copy, every design choice, and where you choose to spend your budget...
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How to Use Digital Tools to Define Your Target Audience
Jenn, our Director of Sales, and Sydney, our Digital Marketing Engineer at Atilus recently recorded an episode of the "Chamber Chat" podcast with the Bonita Springs Area Chamber of Commerce....
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Atilus on Bonita Chamber Chat – What Does A Website Cost?
Whether you are a professional already immersed in the digital world or a beginner trying to grasp the skills that are so popular today, we always have something new to...
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5 Sources Where You Can Learn More About SEO and Digital Marketing
After 14 years of operating in Bonita Springs, working with several clients in Naples and Collier County, we have soldified our involvement in the Naples business community by becoming members...
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Atilus Hosting Ribbon Cutting Open House in Collaboration With Greater Naples Chamber of Commerce
I’ve been in this industry for a little over 7 years now. I’ve seen and learned a lot during my time creating digital marketing campaigns, managing projects, and managing clients....
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Why Digital Marketing Fails
We are very excited to announce that Atilus has become a member of the Greater Naples Chamber of Commerce! Our office is located just north of Naples on Old 41...
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Annoucing: Atilus Joins The Greater Naples Chamber Of Commerce
It’s hard to believe 2019 is almost over! The end of the year is always a great time to reflect on the changes of the past year and look ahead...
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Top Digital Marketing Trends to Look For in 2020
I recently wrote a blog about how creating effective content marketing is a great way to grow your business. When people think content marketing, they often think primarily of blogging,...
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Do You Need a Podcast? What to Know About the Latest Marketing Trend
Event marketing is a tricky business. I don’t claim to know how to put together an event from A-Z, and I commend those who are able to pull off events...
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6 Easy Steps to Market Your Local Event Online
If you’re looking for ways to grow your business online, content marketing is a great place to start. You may have heard the words “content marketing” as a buzzword around...
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How to Create Effective Content Marketing
The 2020 election is quickly approaching & as I was researching the candidates that are currently running, I noticed that some of them lacked basic web accessibility compatibility. I thought...
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Are The 2020 Presidential Candidate’s Websites ADA Compliant?
In the spirit of Halloween, this month I want to tackle some of the spookiest subjects that clients encounter when looking to build a new website. Starting a new website...
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Overcoming Website Fears
ATILUS CEO APPOINTED TO USF’S ADVISORY COMMITTEE ON CYBERSECURITY FOR EXECUTIVE ADMINISTRATION BONITA SPRINGS, FLORIDA, October 22, 2019– Owner and CEO of Atilus, a Bonita Springs digital agency, Harry Casimir...
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Press Release: Atilus CEO Appointed To USF’s Advisory Committee On Cybersecurity
WordPress has an overwhelming number of themes to choose from. You can spend a couple of weeks just looking though thousands of themes, only to select one and later figure...
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Choosing the Right WordPress Template
When it comes to the conversation of searching online, Google is king. With over 90% of the search engine market share, over 63,000 searches per second, a market value of...
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The 3 Search Engines You Should Know About – Besides Google
LOCAL DIGITAL AGENCY APPOINTS NEW DIRECTOR OF SALES (BONITA SPRINGS, FL, October 2, 2019) – Atilus, a full-service digital agency in Bonita Springs, has appointed a new director of sales,...
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Press Release: Local Digital Agency Appoints New Director Of Sales
Press Release Bonita Springs, FL (September 17th, 2019) - Atilus, a leading full-service web development and digital marketing firm, will be celebrating its 14-year anniversary on September 21, 2019. Founded...
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Bonita Springs Web Design & Marketing Agency Celebrates 14th Anniversary
Websites are a lot like vehicles. They are created and then often require ongoing updates, maintenance, and care. Eventually, a vehicle runs its course and it’s time for a new...
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How to Know When it’s Time for a Website Redesign
Since 2016, mobile internet usage has surpassed computer usage. Ever since the rise of smartphones over the past decade, mobile devices have become an essential part of everyday life. From...
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Mobile 101 – How to Make Your Website User-Friendly for Mobile Users
Digital marketing is an exciting endeavor to embark on to grow your business. We’ve worked with companies of all sizes in all industries and one of the most common questions...
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Expectations vs. Reality: When to Expect Results from a Digital Marketing Campaign
The web design and development industry has been around for quite some time now, but we’ve found that pricing in this industry continues to be scattered across the board. When...
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What Does a Website Cost? Web Development Costs for 2019
As digital marketers, we aim to always be on top of the latest trends and news in the digital world. I personally subscribe to many different newsletters and blogs to...
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Elements of SEO in 2019
When talking about your company's website, your web company might bring up some terms your not familiar with! Even if you know a little bit about web design and development,...
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Commonly Used Web Terms: A Glossary for Speaking Web
You’ve ever gotten a mysterious email from “Google Search Console” that looks like some sort of weird email marketing? You’re probably wondering, what is this email? How do I...
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Google Search Console Emails & Error Codes
Recently, I sat down and completed the Google Ads Fundamentals & the Google Ads Search Certification Exams. As the Digital Marketing Engineer at Atilus, one of my main responsibilities is...
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“Why Aren’t My Ads Showing?” – Everything You Need to Know About Google’s Ad Rank
If you’ve worked with a web development company before, you’ve likely experienced working with a “local” or “staging” environment first. What is a Staging Website? A local or staging website...
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When and Why to Use a Staging Environment
Atilus began as a web design shop in 2005. We’ve been in business nearly 14 years and during that time, I’d say that we’ve seen many different scenarios arise during...
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Common Pitfalls in Web Design Projects and How to Avoid Them
When you run into issues with a website, often the first response you receive from support staff is “have you cleared your browser cache?” Perhaps you’re already familiar with the...
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What is the Browser Cache and Why Do I Need to Know?
If you’re a real estate agent, broker, property manager, or anyone in the real estate industry – your website is probably one of your most important marketing tools. We know...
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Does My Real Estate Website Need to Be ADA Compliant?
Weighing the Costs of ADA Website Compliance & Potential ADA Website Compliance Lawsuits ADA website compliance is a relatively new concept to the web industry. Most who manage government organization’s...
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Should I Make my Website ADA Compliant?
Email marketing is one of the most effective, yet time-consuming, ways to get your prospects to engage with your product or service. The more time you put into your email...
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Perform an Email Marketing Audit
One of the reasons why the conversation around ADA web compliance has been increasing if because of the steady increase in lawsuits around website accessibility over the last few years....
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Is Your Website Vulnerable to An ADA Website Lawsuit?
My customers are coming from everywhere else, why would I spend any money on digital marketing? YES! That's the point I'm trying to make. To reach the vast sea of...
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Why Should I Invest In Digital Marketing?
ADA compliance has now taken center stage in the world of web design and development. Lawsuits are circling in every state, in every industry, and in all kinds of businesses....
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The Importance of Regular Auditing for ADA Website Compliance
Back in December, I wrote a blog about what the use of voice search means for digital marketing. In that blog, I shared some helpful tips like considering conversational keywords...
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Get Your Business Ready for Voice Search
ADA website compliance is a hot topic among any business that has a website (and in today’s world, that really is 99% of them). You’ve likely seen news stories about...
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The Top 10 Most Notable ADA Website Compliance Lawsuits (Updated for 2019)
So, you’ve just gotten your development link from your web development company. Now what? There are so many things to look at, test, & review. Our guide will help you...
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How to Review Your Website: a Guide
In the United States, 1 in 5 people have a disability. And yet, only 10% of the internet is web accessible. What’s the reason for the discrepancy? Many businesses think...
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The Top 10 Reasons for Your Website to Be ADA Compliant
Written by Rachel Leist When you're first starting a blog for your business, it's easy to forget about its homepage design. You're focused on getting posts up on the blog...
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Are You Bungling Your Blog Homepage Design?
If you keep up with digital or web development trends, you may have heard of ADA compliance. Maybe you’ve even heard about it in the news because of recent lawsuits...
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What Is ADA Compliance and How to Achieve It?
You’ve made the decision to build a new website. Kudos to you! But once the excitement dust settles, the real work has begun. You’ve given your web designer or web...
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How to Provide Feedback to Your Web Designer
The American Disabilities Act has been around since 1990. It’s what gave us handicapped parking spaces, wheelchair ramps, and more. It allows the nearly 1 in 5 people in the...
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How Much Does ADA Website Compliance Cost?
This past weekend, I attended WordCamp 2019 in Miami. WordCamp is a conference covering everything related to WordPress and is a 3-day conference. There are multiple events like this one...
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The Future of WordPress
We are excited to announce that Atilus is partnering up with the Bonita Springs Area Chamber of Commerce to participate in the Member-to-Member benefits program. This program was designed by...
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Now Offering Discounts to Our Fellow Bonita Springs Chamber Members
So, you’ve created a website that is compliant to ADA standards. Congrats! By doing this, you are already ahead of the curve of many companies that haven’t yet realized the...
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How to Maintain ADA Compliance
If you’ve been keeping up with current web trends (or reading our blog in the past few months), you’ve probably been reading a lot about ADA compliance lately. This can...
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The Top 5 Things You Need to Know about ADA Compliance
You are likely here because you’re researching about ADA and website compliance. You’ve maybe heard stories about big companies like Winn-Dixie, Domino’s Pizza, and more getting sued for something related...
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How to Avoid an ADA Website Compliance Lawsuit
It seems like every month we are discussing new features and changes happening in Google’s advertising offerings. As the dominant platform in the digital advertising space, they are constantly looking...
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Google’s New Shoppable Image Ads
ADA audits are an essential part of making your website ADA compliant. If you are not familiar with ADA compliance, it is the process of making your website accessible for...
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ADA Plugins vs. Live Audits
It’s the first of the month (or the second, third, or fourth). It’s the time to clean up all the work from the month prior and start the dreaded reporting....
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How to Read Your Website Report
When we talk about digital platforms for marketing, there are usually two major players that we reference: Facebook & Google. We have had numerous blog posts on the Atilus site...
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Don’t Ignore Amazon’s Digital Marketing Platform
2019 is here and already feels like it's flying! Every year there seem to be new trends in the industry and it can be overwhelming to keep up with what's...
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What to Expect for 2019 Web Development Trends
Photography is essential to your website. Imagery on your website is what helps depict your brand, service, and product to your potential clients or consumers. The design of your website...
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3 Tips for Taking Photos for Your Website Using an iPhone
Recently, I had the chance to attend a local digital summit and learn about new trends in internet marketing. One of the speakers at the event was from Constant Contact,...
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How to Send the Perfect Marketing Email
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how...
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How Do People Search Online? 2019 Search Trends
We’re a small team, so every day we have lunch, we gather in the conference room. Our lunchtime gathering often consists of YouTube videos, gameplay, or just catching up. One...
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Instagram Ad Targeting in Real Life
Whether you're starting a new website project, or just working on revamping your existing one, chances are you've heard of WordPress at some point in the process. As one of...
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Why WordPress? 5 Reasons to Choose WordPress as your Website’s Content Management System
A few weeks ago, the CEO of Google, Sundar Pichai, was questioned by Congress about political bias in Google search and other Google products. We’re not here to get political,...
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What Does Google Really Know About You?
The holidays are usually a time of reflection. For Atilus, it’s often also a time to button things up for the New Year; making sure all big projects are finished,...
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Early Spring Cleaning: Refreshing Your Website for 2019 & General Website Tips
Harry, our CEO, recently came into our conference room as we all ate our lunches. Out of nowhere, he says “I can’t believe we’re in December 2018.” And just like...
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2018 Year-End Digital Marketing Roundup
We recently asked our Facebook followers if they had used a device to complete a voice search or ask a question in the last 30 days. 43% of our followers...
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How Voice Search Affects Your Marketing Campaign
Once your business has a great website, the next step is marketing yourself so your target consumer can easily find your products or services. In our digital world, utilizing search...
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The 3 Ways You Can Rank on Google
Let's talk about ADA compliance and your website. 49.8 million Americans have been diagnosed with a disability - that's almost 20% of the population! If you owned a store & 1...
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Why It’s Important to have an ADA Compliant Site
As the holiday season approaches, it's time for us all to reflect on the past year and be thankful for the good things that it's brought. For us at Atilus,...
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Happy Thanksgiving!
We recently wrote a blog post comparing Google Ads and Bings Ads, and while we found that Google typically wins over Bing in click-through-rate, impressions, and conversions – there is...
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Who Uses Bing?
Facebook has come a long way in offering businesses tools to promote their products and services. What once used to be simple “fan” pages has turned into a robust, almost...
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6 Hidden Gems on Your Company’s Facebook Page
A website is a huge commitment, from the time & resources put forth to create a beautiful site to the ongoing maintenance to keep your website up to date. But...
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3 Things You Can Do Right Now to Get More from Your Website
Influencer marketing is nothing new, but it has recently become a buzzword in the marketing world. Influencer marketing combines old and new marketing tools, taking the idea of a celebrity...
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What is Influencer Marketing?
Bing is often the forgotten search engine in the digital marketing landscape. Even during my attendance at the Digital Summit in August, Bing was mentioned only 2-3 times throughout 2...
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Bing Ads vs. Google Ads
Each client comes to us with a different reason for needing a new website. Sometimes the Director of Marketing comes to us looking to supplement a full rebrand or it...
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The 3 People Who Should Run Your Website Project
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to...
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The Rise of Vertical Storytelling
Bonita Springs, FL (September 24, 2018) – Atilus, a leading web development and digital marketing firm, proudly celebrated its 13-year anniversary on September 21, 2018. Established in 2005 by Florida...
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PRESS RELEASE: Atilus Celebrates 13th Anniversary
Over the course of the past year, several major browsers have worked on rolling out updates to change the way autoplay video and audio works on websites. Beginning with Chrome...
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Browser Trends 101: Autoplay Policies
A lot goes on behind the scenes at Google but they recently broke the barrier of silence and let the world know that they were rolling out a "Broad Spectrum...
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Google’s Recent Algorithm Update & SEO
Search engine optimization (or SEO for short) is not a new concept, yet it continues to be one of the most misunderstood practices on the client side. We get a...
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Top 3 SEO Myths
It’s no secret that in our digital world, video is an extremely powerful tool to communicate and capture an audience. From a marketing perspective, utilizing video in digital channels is...
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The 8 Kinds of Videos to Help Market Your Business
Google Adwords has dominated the pay-per-click online advertising space for years. Recently, they announced that “Google Adwords” would become “Google Ads.” Google’s advertising products are now divided into three primary...
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Google Adwords Is Rebranding! Say Hello to Google Ads
We are Atilus Web Design... but we do much more than our name implies. As a full-service digital agency, the array of offerings that we provide may even surprise some...
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Confessions of a Full-Service Digital Agency
BONITA SPRINGS, Fla. – July 11, 2018 – Atilus, a full-service web design and digital marketing firm, has developed a web application connecting boat dealers to Boat Trader’s listing API...
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Florida’s Top Web Design Agency, Atilus, Integrates Nationwide Boat Listing API For Boat Dealers
Wordpress is one of the biggest blogging platforms right now it's important to keep your website safe. Here at Atilus, we take the security of your sites very seriously and make...
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3 Common Website Security Vulnerabilities
Instagram recently announced it hit 1 billion monthly users, up from 800 million in September. This makes Instagram the fastest growing social media platform since its launch in 2010. Studies...
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The 6 Factors That Determine Your Instagram Feed
Digital marketing is essential for any company to connect with customers – and technology has created many more opportunities to reach customers online. Therefore, it has become an umbrella term...
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How Content Marketing Can Help Build Your Business
You’re probably here because you’ve decided on creating a new website. Congratulations! One of the next steps in creating your website involves choosing photos to display on your site. People...
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Stock Photos vs. Photography in Web Design
Over the past few months, there have been countless news stories about how our data is being used online. Between Facebook, Google, and our devices – data is constantly being...
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What is the GDPR and how does it affect you?
We’re excited to announce some new changes happening at Atilus. We're opening a Support Department to further cement our dedication to client happiness & success. With Atilus' year-over-year growth of...
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A Full Support Department
FEDC Conference 2018 Join us on May 22nd and 23rd for the 2018 FEDC Conference right in our backyard at the beautiful Sanibel Harbour Marriott in Ft. Myers, Florida. The FEDC...
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2018 FEDC Conference – Florida Economic Development
PBExpo 2018 - Aviation Technology Innovations Join us on May 16th and 17th for the 2018 PBExpo at the Greater Broward Convention Center in beautiful Ft. Lauderdale, Florida. The PBExpo is an annual...
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2018 PBExpo – Aviation Technology Innovations
Last weekend we were honored to be a part of another successful event at our client's downtown center and it got me thinking that a great post would be one...
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Digital Marketing Best Practices for Events
A while back I wrote a detailed post on Website RFPs. I lambasted and vilified RFPs. In hindsight, it was a little… ahem… emotional. I was jaded, we had just...
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Website RFP (Request for Proposal) Template
I recently received a print marketing piece titled “5 Reasons Start-Ups Need Print.” I read this, and it frustrated me. Are print companies still targeting startups to spend money on...
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5 Reasons All Businesses Need a Website & Digital Marketing
Google and Facebook dominate the online advertising space. At Atilus, we want to help our clients make the most of their advertising budget, so it’s important for us to understand...
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Facebook Ads vs. Google Adwords: Which is Better for Your Business?
Local SEO. A lot of people ignore it. What is it? What does it really do? Does my business need it? Here at Atilus, we’re always searching for new ways...
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Local SEO: What it is & How to Properly Set It Up
With technology at our fingertips nowadays it is extremely important to translate your website to be mobile friendly. With that being said, I will dive into the differences of and...
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Responsive vs. Adaptive Web Design
BONITA SPRINGS, Fla. (Jan. 16, 2018) — Florida Gulf Coast University appointed Atilus Director of Operations Kristen Bachmeier to serve on the advisory board for the marketing degree at the...
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Atilus Boosts Ties with FGCU
As marketers, there are so many ways to reach your target audience in the digital space, but email marketing remains one of the most integral part of any company’s internet...
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When Should You Start Your Holiday Email Marketing Campaign?
Have you decided to move forward with investing in a new website for your business? Once you have made the decision to move on, one question remains… Do I go...
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Templates vs. Custom Built Websites
Atilus Offers Conventional Marketing Services As a full-service digital design agency, Atilus has provided beautiful websites and effective digital marketing services to our clients for over a decade. So, what...
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Atilus Now Offers Conventional Marketing Services
When it comes to building a website, it seems like almost anyone can make their own these days with online website building tools like WIX. But what some people don’t...
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What makes a good website?
There are a TON of SEO “hacks,” “tricks,” and “tips” out there on the internet. Some of them are great, while others… not so much. Here are 17 SEO myths...
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17 SEO Myths you should ignore
When it comes to social media advertising, LinkedIn is one of the leading B2B paid advertising platforms out there. Throughout this post I will break down two types of InMail...
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The following post is courtesy of TeamLogic IT, and IT services provider in Fort Myers, FL. President of TeamLogic IT. Bob Roloff, shares his thoughts on ransomware and what you need...
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How to Protect Your Business from Ransomware Attacks
Getting started on a web design can prove to be challenging if you don’t have the necessary ingredients. The most difficult part about website design is grabbing the idea from...
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What Does a Web Designer Need to Get Started?
Your organization’s marketing plan is important. You and your team (or your agency) have spent countless hours on researching, defining tactics, creating messaging, and most importantly, defining what all of...
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The Benefits of Creating a Marketing Calendar
Southeast Building Conference 2017 - Join us on July 27th and 28th for the Southeast Building Conference (SEBC) in Kissimmee, Florida. The 2017 Southeast Building Conference is one of the...
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2017 Southeast Building Conference
TOP COMPONENTS TO SUCCESSFUL POPUP DESIGN Marketing copy - Show personality, spur action, and create need/urgency Imagery - Visually grab attention, showcase products or services Branding - Match the pop...
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Successful Use of Popups
Many people have heard of do it yourself (DIY) nightmares concerning homes, but many people don’t realize that websites often suffer the same nightmares. Below are some of the issues...
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DIY Nightmares of Web Design
At Atilus we’re always trying to make things simpler for our clients, improve our own services, and of course help you grow your business online. In a quest for this...
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Atilus: We’ve Upgraded Your Domain
When looking to get your own website, there are many factors to consider. How you will host your site, which CMS to use, and who (if anyone) you will hire...
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The Benefits of Using Web Design Templates
Very soon Atilus will be upgrading one of its hosting environments to PHP 7! PHP 7 has been released for quite some time, however, we decided to hold off on...
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PHP 7: A WordPress Upgrade
Building a website is a very creative process and it’s one we’re constantly refining to help our clients best communicate their products/services and key differentiators to their clients. After all,...
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Communicating to End Users on a Website: Less is More?
Distractions. They can be quite a nuisance when trying to focus on your design work. Any designer knows that there is a certain special place where they must go in...
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Creative Focus: The Zone
It's crazy to think that Christmas is only two days away. Where does all the time go? During the holidays it's a perfect time for businesses of all sizes to...
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Four Holiday Branding Tips
New Year, healthier you. Every year individuals and businesses alike take the time to think about the new year that's approaching and make resolutions that will set them or their...
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Construction Marketing: Grow Your Reach & User Engagement
SEO, and Local SEO, isn't a mystery. And we're peeling back the curtain so you can see just how we analyze, strategize, implement, measure, and refine our own local SEO...
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Local PR & SEO – 10 Steps to Dominate Local Search Using Press Releases
In the online world, everything is protected by a password. Email, Amazon login, your online bank account, and the list goes on. Your password is how you keep your accounts...
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What Makes a Good Password?
I don’t want to give away all my secrets. But today, I will be sharing with you the process in my point of view on a normal basis with clients...
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The Process of Designing a Website
To be a web developer in 2016, you need to have a very specific set of skills. Among these, and the most important one: the skill of learning new skills....
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Taking the Spooky Out of Web Development
Do You Need An Instagram? When it comes to Instagram social media marketing, Instagram is the relatively new guy on campus (launched in October 2010). The photo sharing application has...
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Instagram Social Media Marketing | Do You Need An Instagram?
Digital marketing is a wonderful thing. The tools we have at our disposal to help our clients (and ourselves) are endless. Now, we have the ability to remarket to people...
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The Importance of Talking to Your Digital Marketing Agency
What is SSL? Secure Sockets Layer (SSL) is a security protocol used for transmitting information securely over a network. SSL encrypts the data being sent over the network that uses...
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Learn All About SSL & If You Should Be Using SSL
SSL and SEO While browsing the web, it is likely that you’ve come across a site with a little green lock in the URL at the top of your browser....
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What Is An SSL Certificate And How Does It Relate To SEO?
It started with land and a grand plan...the best is yet to come FGCU at 20 Project Overview: Atilus is excited to announce the launch of FGCU at 20, a...
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Atilus Launches the FGCU 20th Anniversary Website
I remember my pre-Atilus days. I’d see blogs on large company websites and think “why?” Why is there a blog on a website that has nothing to do with writing?...
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You Need a Blog on Your Website. And Here’s Why.
Collier Lee Real Estate Website Overview We are excited to announce the launch of Collier Lee Real Estate, a local real estate firm in Southwest Florida. The Collier Lee Real...
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Atilus Launches Collier Lee Real Estate Website for Golden Realty & Management
Exciting Upgrades to Our Domain Management Service Are you an Atilus customer that is currently enrolled in our domain name management service? If so, then this message is for you!...
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Exciting Upgrades to Our Domain Management Service
PR and SEO, how one of the oldest marketing tools is breathing new life into the largest change in the last decade. Is your website "optimized," are you writing consistently, but not...
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PR & SEO – One “Old-School” Secret to Amazing SEO Results
Bonita Springs, Florida: Atilus launches the Bonita Springs Estero Economic Development Website. Atilus is excited to announce the launch of a new website for the Bonita Springs Estero Economic Development...
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Atilus Launches the Bonita Springs Estero Economic Development Council Website
Your Island Guide: Discover THE BEST of everything from Sanibel to Captiva, Florida with On Island. Atilus is excited to announce the launch of a new website for On Island...
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Atilus Launches A New Website For On Island in Sanibel, Florida
What I call The Circle of Revision can be "one of the most dangerous places for a client to enter.” From what you are about to read, you may think...
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Tips for Working With Your Web Designer: The Circle of Revision
Atilus is excited to announce the launch of a new website for Joe Pavich, Jr., a Naples luxury real estate expert. Atilus has just launched a new website for Joe...
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Atilus Launches a New Website for Joe Pavich, Jr.
Atilus is excited to announce the launch of a new website for Golf Real Estate SWFL - Realtor and Owner, David Steele, a local Southwest Florida realtor and golf professional who...
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Atilus Launches Golf Real Estate SWFL Website
Atilus is excited to announce the launch of Ortho Naples - A Naples Orthopedic Specialist. We are excited to announce the launch of a new website for Ortho Naples, a...
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Atilus Launches Ortho Naples
Atilus is excited to announce the launch of the new Forensic Construction Consulting Website - A Florida Firm that provides Florida building owners and their legal counsel with critical support...
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Atilus Launches Forensic Construction Consulting Website
Atilus Announces the Launch of the YP Portal - Southwest Florida's first ever young professional portal with helpful information dedicated solely to business professionals under 40. It has been an absolute pleasure...
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Atilus Launches a New YP Portal that Targets Southwest Florida Young Professionals
We’re excited to announce the newly launched website for Gold Gerstein Group’s Business Consulting Division! Gold Gerstein Group's Business Consulting Division provides business advisory services that will help get your...
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Atilus Launches Website For Gold Gerstein Group – Business Consulting Division
Have you ever came across a website that just made you laugh uncontrollably, not because of how funny the website was, but because of how poorly designed it was? There...
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Your Marketing Needs A Better Designed Website: Think Like the User
Your homepage is unquestionably the most important page of your website. One thing to remember is that you never get a second chance to make a first impression so it’s...
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5 Essential Elements Your Homepage Is Missing
We're excited to announce the newly launched website for Florida Advertising Services! Florida Advertising Services of Southwest Florida is a family owned business that strives to be the best at...
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Atilus Launches Website For Florida Advertising Services
We're excited to announce the launch of a new website for Community Cooperative! Community Cooperative in Fort Myers was looking to eliminate hunger and homelessness in Lee County, while simultaneously...
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Atilus Launches Website For Community Cooperative
I'll let you in on a little secret about me, I'm addicted to old, historic homes. If I could I'd purchase every condemned home and restore that home back to...
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Tips for Choosing the Right Web Development Company
Whether you’re the owner of a small business or a large corporation, you’re likely a bit familiar with “claiming your business listing on Google.” You’ve received phone calls about it,...
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What is Google My Business? Tips for Building Your Google Business Listing
You might be surprised by how many businesses we work with that are sustained solely by their members. Over time, they've built a following, and a correspondingly great website - in order...
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Tips for Building a Membership Driven Website
A layout that tells a story When a visitor goes to a website, they don’t want to have to wonder if they are in the right place. A good design...
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What do you need for a great website design?
Did You Know Naples, Florida Was Ranked the Happiest Town? Miles of white sandy beaches, unlimited rays of sunshine, cool ocean breezes, and clear blue waters is the definition of...
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Naples-Florida: The Happiest Town in the Country
Everything Builders & Development Companies Should Know about Web Design and Internet Marketing In 10 years a LOT has changed in our business. Smart phones are now the #1 way...
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Builder Website Design
We’re excited to announce another website launch for Empowered Global! Empowered Global provides residential and commercial electrical service work in Bonita Springs, Estero, Naples, and Fort Myers. Susi and...
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Atilus Launches Website for Empowered Global
As many of you already know, I recently joined the sales team here at Atilus (March 2015) – yes, I keep track. I’ll tell you first hand that I was...
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3 Professional Selling Tips for Beginners
First, why do Remarketing? Remarketing is one of the most amazing things to come along in marketing/advertising in a long while – and even in the fast-paced, and ever evolving...
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5 Tips for Remarketing
Early 2016 seems like the perfect time to talk about the top elements for the real estate websites. Real estate throughout the country is exploding, particularly here in Southwest Florida...
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Top Elements for Real Estate Websites 2016
The Atilus team is proud to announce the newly designed website for the Ace Miller Memorial Boxing Tournament in Knoxville, TN! The Ace Miller Memorial Boxing Tournament is a philanthropic...
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Atilus Launches New Website for Boxing Weekend in Tennessee
With this past year of 2015, Google has added tons of fonts to their web font gallery. I have scoured the web and experimented with many of the different kinds...
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Google Font Pairings Made in Heaven
If you have heard that email marketing was a thing of the past, you heard wrong. Email marketing is proven to be one of the most effective marketing tactics there...
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Email Marketing | How to Increase Your Open Rates
In the world of Web Development, creating a beautiful site is only the first step to growing a business online. In order for a site to be successful, you must...
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What is Google Knowledge Graph?
Marketers have been using demographics as an intermediary to classify people who may or may not be interested their product. Although I don’t disagree that demographics are a great way...
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Consumer Intent vs. Demographics: What Every Marketer Needs To Know
You are an expert in your field and focused on your passion, and you need to feel confident that you are choosing the right tools for your team to be...
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Email Hosting – How to Select the Right Provider and Type of Email
Atilus Tasked with National Internet Marketing Strategy for the Naples, Marco and Everglades Convention & Visitors Bureau Bonita Springs, FL (January 26, 2016) Atilus, a digital agency specializing in...
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ATILUS NAMED DIGITAL AGENCY FOR THE PARADISE COAST
Mozilla Firefox released a new browser this time last year. For the last year we've been using Firefox Developer Edition and if you're a web designer - or just someone passionate about...
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Firefox Developer Edition – A Browser Designed for Web Developers
Atilus Implements Solutions for Local Real Estate Development Company Bonita Springs, FL (January 14, 2016) Atilus a digital agency specializing in web design and internet marketing, has been named...
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KITSON & PARTNERS NAMES ATILUS DIGITAL AGENCY PARTNER
Fresh off the heels of our other Orchard Module release, the Orchard MailChimp Module, we're releasing another module centered on email newsletter management - the Atilus Orchard Constant Contact Module....
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Orchard Constant Contact Module
Over the last couple months, we've written blog posts about our wireframe and sitemap processes to further educate our audience about web design and more specifically how we operate. Today,...
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Web Design Approval & Change-Order Process
A while back we were tasked with a combination of things: Develop a new large-scale site complete with CMS Transitioning an existing client with a major online presence to something that...
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Mailchimp Orchard Module
At Atilus we realize that great web design and development is a balance of many disciplines and the web is a unique place where – what I do as a...
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How to Optimize Orchard CMS for Microsoft Azure
Have you ever done a 1,000 or more piece jigsaw puzzle? How do you start? Have you ever wondered if you were missing pieces? I have always looked at projects...
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Introducing Free Web Design Resources!
Ever wanted to know more about pay per click and how it can help your business? Check out Atilus’ definitive list of the top 10 ppc resources for 2016. We've...
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Top 10 Pay Per Click Resources
If you have ever worked with a digital agency, or been a part of the web design process, you have probably heard the term ‘sitemap’. Similar to a geographical map...
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What is a Sitemap?
One of the more surprising looks we get is when we explain the cost of a domain name to a new or potential client. It's still, one of the most often...
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How Much Does a Domain Name Cost?
What is the difference between a dedicated mobile site (or mobile optimized site) vs. responsive mobile site? Before we jump into the technical difference between mobile and responsive sites: If you haven’t...
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Mobile Optimized vs. Responsive Websites
Is Your Construction Firm Made for Mobile? Southwest Florida Builders need to plan ahead to meet their audience in the moment - they need to adjust to the new...
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Construction Marketing Ideas for Southwest Florida Builders
Every month we do training. This last month we learned about some Responsive Design trends, and the world's profound shift to digital. Some shocking statistics include: On average people check their phone...
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Business Reviews the Future of Digital Marketing
Join Atilus for Google Partners Connect 2015. This year Google's Marketing and Advertising specialists will be teaching businesses on how to grow their business online. The event takes place on...
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[Atilus] Google Partners Connect 2015
Are you struggling with your advertising efforts? Looking to maximize your business's online presence? If so, PPC marketing (Pay-Per-Click) could be the game-changer you need! PPC marketing is one of...
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What is PPC Marketing? A Comprehensive Guide to Boosting Your Business
Top 10 Internet Marketing Blogs Are you constantly on the go? Do you need quality reading material but don’t know where to look? You are not alone. Blogs are a...
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Top 10 Internet Marketing Blogs
Maximize Pay Per Click (PPC) Marketing with Keyword Types As you may or may not know, most of all local transactions begin with a search online. 90 percent to be...
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Keyword Match Types In AdWords
A lot of companies say they do web design and Internet marketing. There are some tell-tale signs that they might not be as good as their (own) marketing implies. How can...
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Top 10 Signs Your Marketing Agency Doesn’t Know Digital
About once or twice a month I get asked to give a ballpark estimation for a project cost and timeframe, typically for a general business website or a web application...
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Why Website Cost Estimates Are Always Off
Is your web design company talking to you about wireframes? Want to better understand what's a wireframe and why it's important? This simple breakdown will help you better understand what's...
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What’s a Wireframe?
We are very excited to be a sponsor for the upcoming Young Professionals "In Your Future" Summit, hosted by the Bonita Springs Chamber. The summit details are as follows: Bonita Springs...
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Bonita Springs Young Professionals “In Your Future” Summit
I was thinking here this evening about a post that would lay-it-all-on-the-table, that would speak to both devs, and non-devs, both creators of websites, and those about to possibly go...
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What Makes a Great Website
Orchard a Microsoft .NET CMS (content management system) is our go-to framework and content management system here at Atilus. Today I thought I'd work with Bryan our lead-developer, and Harry to...
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Orchard Microsoft .NET Content Management System
The Collier Building Industry Association is a not-for-profit professional association of dedicated industry professionals who are inspired to make a difference in our Naples community. The CBIA represents the...
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CBIA Naples Golf Tournament | Grey Oaks Naples 2015
We are very excited to announce our new client relationship with Florida Stair Works. Over the last couple months we've been working hard to redesign and optimize their nation-wide stair...
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Welcome to All Stair & Florida Stair Works
Have you been on the web searching for something, landed on a website, considered their product or service - only to become distracted and leave the website? Then slowly and...
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What is ReMarketing (ReTargeting) Advertising?
The topic of responsive design is coming up more and more. Clients are asking for a "responsive" website after reading about the topic on websites, in magazines, and learning about it...
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What is Responsive Design? And what your business needs to know.
Being an agent is hard work. As busy as we are at Atilus, and as hard as all of us think our jobs are at times - in talking with...
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Real Estate Agent Web Design Tips (10)
I recently attended the 2015 Real Estate Industry Panel hosted by the Collier Building Industry Association on Wednesday, May 27th at the Naples Hilton. The speakers were reputable Southwest Florida...
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Collier Building Industry Association – 2015 Real Estate Industry Panel
As a technology firm, much of our time is spent learning, re-learning, and researching. Actually designing and developing things is great, but if it's on an outdated platform, or is not...
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nopCommerce – Ecommerce Shopping Cart Breakdown
We've recently started performing seminars locally to small businesses that are just starting out - or those curious about the web and how it can be used to help them...
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Website 101 Introduction to the Web
Google's mobile update has far-reaching implications for your website and business. Although the effects will be limited in the short term, in the longer term Google's making a clear statement...
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Google Mobile Update & How it Affects Your Business
Why is design needed? What purpose does it serve? Why does it matter? I will be answering these questions as I go along but they are a bit more complicated...
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Why Web Design Matters
What type of website do you have? A personal website for blog writing and photo sharing or a business website to help grow your company or sell products? If you have...
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Understanding Website Hosting
Your website is a potential lead-generating machine. Whether you realize it or not, your website can hold the power to unlocking unfathomable business for your company. However, chances are, you...
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Why Your Website Doesn’t Bring You Business
Construction Marketing Ideas for your Business Atilus started our firm amid the boom of construction that happened in South Florida. Between construction, financial planners, real estate and attorneys - we...
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Construction Marketing How to Turn Your Blog into Leads
As the lead developer at Atilus I get asked to use all kinds of tools, and have built and used an array of tools to build a site, provide functionality,...
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WordPress Vs. Custom Content Management System (CMS)
... or how to get your business website to show up in Google. If you're a business owner or marketing manager familiar with the web you are probably familiar with the concept of...
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Local SEO (Search Engine Optimization)
We need speed. Speed's what we need. Greasy, fast speed! And we don't need to go chasing chickens to get it either. In this post I highlight some of my...
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ASP.NET MVC 4.5 Benefits
Overcoming Your Fear of Business Networking Groups Business networking for some individuals can be difficult, intimidating, or a love-hate relationship (for me it's all of the above). Establishing connections with...
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Business Networking Tips for Introverts
I like lists. From a list of groceries to a list of personal goals to a list of my daily tasks, these ripped up pieces of paper (yes, I like...
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Working Efficiently: A Day in the Life of a Client Services Manager
Internet Marketing Logic Internet Marketing Logic has over 20 years of professional marketing experience, serving clients in almost every industry. Their clients reap the benefits of an obsession in search...
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Internet Marketing Logic – Bonita Springs Internet Marketing
As a service organization we often ask ourselves how can we better manage service quality. The following are our ideas on bettering negotiating client and customer service relations in a...
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Managing Service Quality – It’s About Expectations
Working with non-profit organizations has always been a priority for Atilus. The owners, Zach and Harry, have served on numerous boards for non-profits for years and shown their further support...
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Crossroads Treatment Center in Naples | Announcing Itself with a New Website
For me the holidays are a time for reflection and for expressing gratitude. We've already started doing that with our blog series for our partners, and it's just as important to...
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Happy Holidays
Community Web Award Sponsored by Atilus, Southwest Florida Community Foundation and Board Management We’re proud to introduce the Community Web Award Grant finalist – a joint effort by the Southwest...
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Community Web Award – Southwest Florida Grant Winner
Tomorrow is Thanksgiving - the 10th Thanksgiving Harry and I will be celebrating at Atilus. I can't believe it! If you’re in the area you know it’s hard to step outside...
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Gratitude – Thanking Our Partners
Over the years, our culture has become an obsessed media feeding frenzy, pouring over any information or content that we can devour. This has led to many quick judgments; celebrities...
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Search Engine Optimization IS Something You Can Understand
We are very excited to announce the new website launch for Farm City BBQ! We've been sponsors of this event for many years and were very excited to redesign the...
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Join Us at the 2014 Farm City BBQ!
Atilus loves working with friends! It is a special privilege when a close friend offers you the chance to work on their personal site. When Drew, owner of The Naples...
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Lighthouse United Church of Christ, Naples FL | Website Launch
I’m a huge fan of Pinterest (I’ll have you know that I just reached my 3,000th pin). I use it as a resource for a variety of things: recipes, new...
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Should You Use Pinterest for Business?
Atilus’ perfect target is a company that comes to us for their second, third or fourth website. It is a special treat when we get that second redesign request from...
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Advantage Adjustment Company | Website Launch
You’ve seen us blogging quite a bit about the PACE Center for Girls’ Love That Dress! event and we’re pleased to report that it was a huge success! In getting...
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PACE Center for Girls: The Success of Love That Dress 6!
We are excited to announce the release of Board Management - a board of directors management tool. Throughout the years we've worked to design, build and market all kinds of crazy...
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Board Management – Board of Directors Software
Everyone around me has something they don’t like about themselves. From the thigh gap trend to the “my life would be better if I could change ______,” the way we...
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PACE Center for Girls: Real Beauty
The Beauty Within: PACE Center for Girls, Lee Recently, I came across Megan DiPiero Photography and her blog post: Love That Dress Beauty Portraits, where she showcased some of...
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Seeing The Beauty Within You | PACE Center for Girls, Lee
Ask any of my friends, family members, or coworkers what my favorite time of year is. (I’ll wait here.) It’s fall! Since I live in Southwest Florida, the fall season...
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It’s Back: The Allure of Starbucks’ Pumpkin Spice Latte
Perfect Attendance At PACE Center for Girls: Lee County From kindergarten through high school graduation, I tried being one of those students that never missed a day of school....
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Perfect Attendance | PACE Center for Girls
Despite my efforts to be the usual contrarian and find random and unknown examples to give a different look at things in the web development industry, I must admit that...
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Honesty and Integrity in Content Marketing
No matter the size, all organizations fundamentally need strong leadership talent to execute their strategy successfully. Volunteers have an enormous impact on the well being of communities and organizations worldwide....
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A PACE Volunteer | PACE Center for Girls, Lee
Giving a non-profit the ability to enact change at a faster rate than they currently yield, than they may think is even possible, is important to us here at Atilus. If...
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Community Web Award | Atilus
What is a pixel? How were they created? To what extent do we use them in our everyday lives? How would things be without them? These are just a fraction of some...
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What is a Pixel?
Secondhand to a Second Chance From nearly new to gently loved, secondhand dresses were once bought to cut costs; today women have bragging rights. The secret is out, and...
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Secondhand to a Second Chance | PACE Center for Girls
You may have seen us blogging quite a bit about the PACE Center for Girls’ upcoming Love That Dress! event in August (what can we say? We’re really excited). While...
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Wish List for the PACE Center for Girls
Love That Dress-PACE Center for Girls Love That Dress, hosted by the Lee County PACE Center for Girls, is right around the corner. This event draws the community together, rallying...
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Finding their Voice | Lee County PACE Center for Girls
This post has been updated for 2016. It's now been many years since my grandfather died. He suffered from pancreatic cancer, and it finally won. He had already beat colon cancer, but...
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Internet Use Among Seniors
This past March, I had the opportunity to watch one of my oldest and closest friends get married as her Maid of Honor. Having been a bridesmaid before, I know...
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Donate Dresses & Change Lives
Measuring Success In An Ever-Changing World Have you ever heard of a business standing on its own for millennia or even for more than one hundred years? If a...
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Community Building Continued | The Road To Greatness-Measuring Success
Atilus, the Bonita Springs based web design and Internet marketing company is pleased to publicly announce their partnership with the PRSA Sunshine District. Here at Atilus, we recognize the importance...
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PRSA Sunshine District Annual Conference
Website RFPs (Requests for Proposals) We just lost a bid for a website through the Southwest Florida economic development alliance. I'm not going to gloss this post over and pretend...
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Website RFP (Request for Proposals)
Southwest Florida Economic Development Alliance Atilus, the Bonita Springs-based web design and Internet marketing company has been presented with the potential to design the Southwest Florida Economic Development Alliances’...
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Southwest Florida Economic Development Alliance | Jobs Driven By The People
Community Building “There are colonies of clonal trees that have lived for tens of thousands of years, but there's something majestic about a single tree able to stand on its...
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Community Building | The Power of Giving Back
The PRSA Sunshine District will be holding their Annual Conference this July and we're honored to be a part of it! As a sponsor for the event, we created an...
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Visit Us At The PRSA Sunshine District Annual Conference
It is Atilus’ special niche to work with a client that is on their 2nd, 3rd or 4th iteration of their website. Once a company tastes success with online marketing,...
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Alford Wildlife and Pest Management | A Website Upgrade Experience
Back in mid-December we started accepting bitcoin. It's been an interesting journey so far. We've had a couple clients pay in bitcoin, and a ton of contacts have been made...
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Atilus Bitcoin Scholarship
This blog article was written as a team project by Erica Castner of the Greater Fort Myers Chamber of Commerce and Phil Stalnaker from Atilus Web Development and Internet Marketing....
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The Game is On: Marketing Strategy for Quality Business Prospects
As much as we would like to, Atilus does not do a lot of “first” websites for companies. The best thing we can do for a client is offer a...
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LotsCashNow | Launching an Online Business for Fast Cash
Today we received an inquiry from a potential client in San Francisco who has been struggling with a dilemma. It's perfectly related to what I've been wanting to talk about...
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How to Create a Great Website
So, I’ve been sitting at my desk for the last few minutes contemplating the professionalism of an old blog article I wrote back in 2010 regarding the correlation between websites...
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Complicated Construction: The Stages of Web Development
We're excited to be a part of the 5th Annual Chrysalis Awards Luncheon and Trade Show! This event, hosted by the Lee County Visitor & Convention Bureau and the Greater...
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Join Us at the 5th Annual Chrysalis Awards on May 15, 2014!
I have debated the title for sometime. You can swap out "troublesome" for "bad," "crappy," "complicated." And I'd say most developers would swap out "software projects" for clients. But I...
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How to Deal With Troublesome Software Projects
Atilus has been blessed time and again with opportunities to work with many non-profit organizations around the world. One of our biggest blessings has come in the form of a...
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Possible Dreams International | A New Website Face to Represent the Many Needy Faces of Swaziland
At Atilus, we're always trying to get better. I've mentioned "process" so many times over the years that now when the "P" word comes out of my mouth, people roll...
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The Web Design Process
Atilus loves each and every client. Part of that loves comes from a deep desire for challenges. Each client or project provides different challenges, making every website a completely unique...
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Public Relations Society of America – Sunshine District | Reaching Internal and External Goals with New Website
Time changes things. I can still remember the time when you could only get on Facebook with a verified school email. I can also remember when Mikey liked Kix. I...
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Should I Use Facebook (as a Business)?
With a newborn daughter at home, I can fully appreciate the creation of a company from nothing more than an idea. They are both blank slates; fresh lumps of clay...
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Golf Membership Consultants | New Business Launches with Atilus’ Marketing and Development
Mashups and crossovers are all the rage today, though they are certainly not a new concept. Back in 1987, Hanna-Barbera figured out how to throw the Jetsons and the Flintstones...
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Business Fusion is Corporate America’s Version of the Ultimate Mashup in Entertainment
Later on in life, when I am old and gray, I can honestly say that one memory I never want to lose is the experience of working with the team...
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Harry Chapin Food Bank | New Website Brings in the Dough for Starving Families in Southwest Florida
“How can AdWords help my business?” “How much does AdWords cost?” “People don’t search for my services/products online – how is AdWords different?” “How do I know if it’s working?”...
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“How Does Google AdWords Work?”
At our core we're an Internet marketing firm. From the first moment we work with a client, through the implementation of code - we're worrying about how search engines are...
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5 Ways to Grow (and Maintain) Your Referral Network
One of the single most annoying things in this world are the times when I am hungry, but don’t know what I want to eat. The frustration compounds when, after...
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Business Partnerships: A Win-Win for All Parties Involved
What is Bitcoin? Why is Atilus accepting Bitcoin? Have Zach & Harry gone crazy jumping on to the latest Ponzi Scheme bandwagon? Atilus is the first Internet Advertising in the...
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What is Bitcoin? Why is Atilus Accepting Bitcoin?
The holiday season is just beginning and although I am a staunch believer on NOT decorating or listening to Christmas music until after Thanksgiving, as soon as Friday came the...
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‘Tis the Season for Giving…Even for Business Owners!
Atilus is once again proud to partner with southwest Florida sustainable design company Ensite to raise money for the 3rd annual Take Stock in Children “Strides for Education” 5k Run...
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Atilus Takes Stock in Children 2014
Color is one of the most important decisions a company makes when determining its identity. There is a sort of psychology behind logo design. Choosing the right color is not...
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Choosing Colors and Fonts for Your Company’s Brand
Your website's loading speed is one of the most critical (and often overlooked) factors in determining the success of your website (and business!). To understand the importance of something as...
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Website Speed & Its Effect on Your Business
It could just be the cold front coming through, but I feel something special in the air today. There is a freshness; a crispness to it that ignites imagination, commemoration...
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The Power of Thankfulness | Do Your Customers Hear “Thank You” Enough?
I love AdWords. I first started using the AdWords system back in 2002. It was the tool that allowed me to begin my career as an Internet marketer. And back...
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Master AdWords Now – Watch This Video
I've been wanting to add this post for quite a while now. Atilus is a company that I am privileged to be a part of. We are different, and I...
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Business Development Core Philosophy is Client Centric & Profit Driven
It's the intention of this post to communicate to you - our friends, partners, fans and clients - what's been happening at Atilus and give you a taste for what's...
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(2013) Letter From the CEO
Think about the last time you saw an ad. Were you on your phone, tablet, or PC? Was it night or day? Where were you exactly? The amount of time,...
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Google AdWords & Bid Adjustments: What You Need To Know And How It Affects Your Business
I’ve been planning a trip to San Francisco for a few months and have kept a watchful eye on plane ticket options (ridden with anxiety, I might add – to...
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What is Remarketing?
If you are involved with web development or web design, you might be surprised at how browser extensions or add-ons can increase your productivity. As a web designer, I have...
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5 Chrome Extensions for Web Designers
Rebrand: to change the corporate image of a company or organization (thanks, Google). When you’re taking the time to hone in on your company’s core message and identity, you can...
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The New Atilus: Brand, Logo, and Website Relaunch
Looking back at last week’s logo and brand launch day, I am sitting here at my computer with a bit of pride, but mostly severe exhaustion. I have planned and...
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Expect the Unexpected | Lessons Learned While Planning a Business Event
You are cordially invited to Atilus’ first-ever open house celebration! After months of hard work, we’re excited to gather our friends, partners, and clients for the unveiling of Atilus’ new...
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You’re Invited The Atilus Open House!
The name Atilus – adopted and changed after a short period from the founding name "Unique ID Web Design" – was a change implemented by necessity and fate. Out of...
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Profit Redesigned | The Atilus Story
By constantly optimizing its products, Google proves to stay up-to-date on tech trends. The most recent update? Google AdWords’ new Keyword Planner. Here at Atilus (and specifically throughout the rest...
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Changes to Google AdWords: Keyword Tool VS. Keyword Planner
Running a nonprofit organization is a lot like running a for-profit business. Oftentimes, details of duties, expenses, and day-to-day operations overlap when comparing the two. That being said, there’s a...
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Google Grants: Helping Nonprofits Market Online
Google has taken the world of online search and turned into a full platform for both large and small businesses. Through Google Places for Business, users (and potential customers) have...
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“See Inside” Fish Tale Sales & Service: One of the First Southwest Florida Businesses to Offer a Google 360 View Online
How to Remove Bad Reviews - Atilus' 8 step guide to minimizing the effects of negative reviews on search engines and retail websites, while simultaneously growing your business. This article...
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How to Remove Bad Reviews
#FGCU #FloridaGC #FloridaGulfCoastUniversity #DunkCity – what do these terms have in common? All were trending topics on Twitter at some point this weekend. All were topics I’d never expect to...
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Watching “Dunk City” Explode on Social Media
We’re very excited and honored to announce that Atilus has been chosen exclusively by Google to host a Google Engage live-streaming broadcast event, featuring talks from Google’s top thought-leaders, including...
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Atilus Chosen to Host Exclusive Google Engage Connect Event
Psychology is the study of the mind. Marketing is the study/practice of selling to consumers. Web design is creating an aesthetically pleasing website online. How can these things intertwine? It...
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Psychology, Marketing, & Web Design
Think about the last time you searched for something online. Whether it was a local service or a product from your favorite national brand, chances are, you found what you...
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Internet Marketing: Why Paid Search & SEO Are Important
We all know there are no “set” rules for designing a website. Like any other form of art (and advertisement), the design is completely subjective. However, there is one thing...
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Web Design Guidelines to Live (and Design) By
If you’re familiar with the marketing and advertising industry, you know that the AIDA Model has been around for quite some time. My professors spent endless hours talking about this...
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Marketing Websites Using AIDA
2008 was not the best year to be a small business owner – the financial downturn caused the crumbling of businesses all around. Given that Lee County was one of...
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Pulling Your Business Through a Recession
Web designers, developers, and marketers can agree on one thing: websites are designed for conversions (conversions being purchases, email list signups, or any other goal that suits your business growth)....
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Is There a Difference Between B2B & B2C Website Design?
We've practically built this company on being the experts when it comes to web design pricing. Years ago, our sales director at the time - Scott - wrote the post...
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5 Tips on Measuring Your Websites Return
Atilus’ cofounder and CEO, Zach Katkin, has been featured in this month’s issue of Florida Gulf Coast University’s Pinnacle Magazine! Zach has been named the Alumni of Distinction for 2012...
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Katkin Featured as FGCU Alumni of Distinction in Pinnacle Magazine
As a business person in internet technology, I spend a lot of time in front of a computer screen and sitting down. There really aren’t very many alternatives to this...
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An Object at Rest Stays at Rest… and Dies at Rest
Atilus is a technology firm that specializes in web development, internet advertising, and software development. We live in the "cloud". Our team is located throughout the state and we rarely...
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Remote vs Co-Working Employee
There are a few key things you should understand about the web, that combine the service you choose, your content, and some of the other elements we’ve already learned about...
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7 Things to Know When Setting Up Your Website
Thinking about "getting into bed" with an Internet Advertising Agency? Want to hire a company for web design and Internet marketing, but not sure where to start or what will...
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7 Rules for Working With an Internet Advertising Agency
Kristen Bachmeier, a recent graduate from Florida Gulf Coast University joins Atilus as a Marketing Intern today. Kristen is a SWFL native and received a Bachelor of Science in Marketing...
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Kristen Bachmeier Joins Atilus Team
We are proud to announce that Zach Katkin has been named FGCU's Alumni of Distinction for 2012! This award is the highest honor that FGCU can bestow upon a graduate...
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Atilus CEO Achieves Highest Award From University
Pinterest is the hottest topic in social media trends today. At least in terms of bloggers jumping in to classify what it is and what this means. So, today I...
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Is Pinterest Profitable for Your Business?
FOR IMMEDIATE RELEASE March 26, 2012 THREE NEW BOARD MEMBERS JOIN THE LEE COUNTY COALITION FOR A DRUG-FREE SOUTHWEST FLORIDA Fort Myers, FL, Kevin Lewis, CEO of Southwest Florida Addiction Services...
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Atilus Director of Marketing Among New Board Members
The genesis for this post came from doing some significant keyword research for one of our partner’s clients with SEOmoz' unbelievably powerful Open Site Explorer. Doing keyword research for relative links came...
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Google and Wikipedia: Why You Need To Pay Attention to This Relationship
Here it is at last! Google has made some changes that we think will benefit clients who are looking for advanced operability without even paying for (dare we say it)...
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AdWords Express, Here at Last!
The Wordpress platform is one of the best solutions for people who are interested in updating their own website and getting the best return on their efforts in terms of...
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Best Ways to use WordPress to Optimize Your Website for SEO
What do Dolph Lundgren, Thor, and Leprechauns have to do with Google Analytics' conversion tracking? Find out... learn more about how to setup google conversion tracking. Introduction to Conversions This...
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How to Setup Google Conversion Tracking
There are a million guides out there to SEO, but we've distilled four great SEO strategies to help you achieve your web and Internet marketing goals in 2012. 1. Determine...
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Four SEO Strategies for Your Business
We received an email from Google yesterday and it's clear that they think Mobile is the direction to head in, in 2012. They've come out with a great big promotion...
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Google & Mobile Internet Use
Coming off the heals of our recent acceptance as a Google AdWords Certified Partner, Atilus has also been accepted into the newly formed "Google Engage for Agencies" program. The newly...
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Atilus Accepted to the Google Engage Program
Atilus is VERY proud and excited to announce that we have just been certified as an AdWords Certified Partner. Various members of our team have been certified AdWords Professionals, which...
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Atilus Now an AdWords Certified Partner
I was on a call the other day with the owner and creator of one of the web's premier advertising platforms. The conversation bounced around, but one thing we touched...
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Small Business Advertising – AdWords Express
Last Friday after a long day and a drive from a clients' office for the launch of their new website, I received a rather strange email from a gentleman looking...
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USAJobs.gov & Atilus in Daily Caller
Fort Myers FL ( October 10, 2011) Local web design and Internet marketing company, Atilus, is celebrating its sixth year in business. Atilus provides web development and Internet marketing solutions...
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Atilus Celebrates its 6th Anniversary
Atilus is proud to announce a donation of $200.00 to Literacy Volunteers of Lee County in support of two events - Run for Reading & Cheers for Literacy. The two...
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Atilus Sponsors Run for Reading & Cheers for Literacy
You shouldn’t be too ‘creative’ with the text and design. Too many times clientele think that the right way to catch a person’s eye is to have bright contrasting colors,...
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10 Things Web Developers Won’t Tell You
You may have noticed many new changes to Google. Over the course of the last couple of months Google has changed a large number of major features in how you...
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Google Local Changing The Local Search Game
There are all kinds of incredible and attractive Internet campaigns (ways to market your business online) you can get involved in. You may be a social media wizard or a...
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Internet Marketing’s Best Invesment
There has been remarkably little published on this topic given the amount of behind-the-scenes conversation in digital marketing. This may be due to fears that discussing it could make it...
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2011 Tech & Internet Bubble
The recent economic woes and escalating unemployment rate has spurred a massive movement in education. The few employers that are now hiring are now demanding much higher qualifications than ever...
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Money To Be Made In E-Education?
With the launch of products like Apple’s iPad and Amazon’s Kindle, ebooks are not only making reading cool again but are improving the effectiveness of advertising on the Internet. While...
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Books Are Cool Again
The new Apple iPad has certainly created a big buzz in the last few months, but how great is it really? There is no doubt that the iPad has been...
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Learning About Marketing Through the iPad
Social media marketing has certainly been the hottest topic in business over the last year or two. Entrepreneurs and start up businesses have been popping up all over the place...
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What Kind Of Facebook Advertising Is Right For You?
Prompted by a few items I’ve decided to write an article on the cost of hosting a website. This article is in part a follow up to two articles we...
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How Much Does Hosting Cost?
Subtitle: Meditations on the cost of a website, addressing the developer community. How much does a website cost? Well… that depends. How much does a building cost? “Ballpark figure. If...
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How Much Does a Website Cost?
Unique ID Web Design, LLC is now officially Atilus, LLC. First a little background. Unique ID, now Atilus, was started in late 2005 by Harry Casimir and me while we...
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